Bold goes beyond what you apply, it is the essence that emanates from deep inside you. The essence of a man carved out from the very core of his existence. This is the persona of a man who knows himself, who understands himself. A Bold man has all the confidence he needs. His confidence reaches out in the sophisticated blend of class and style that tickles your every sense, right down to your inner soul. Bold is a collision of confidence and expression for the modern and metropolitan man, who always has his best foot forward, who can say a million things with just a simple phrase: I am Bold.