About Us

Recognizing the growing need of consumers for high quality, innovative Personal & Home care related products, Hilal Group. made a strategic decision to establish Hilal Care (PVT) Ltd, with a vision of introducing local Pakistani brands developed with the highest quality standards to compete with MNC brands in local and international markets.

We at Hilal Care firmly believe in and practice our core values

  • Teamwork
  • Quality
  • Innovation
  • Integrity
  • Respect
  • People
  • Development

We are making people live and feel better by providing innovative high quality personal, health and home care brands.
BOLD, Hilal Care’s flagship brand is an innovative and transformational brand for Men’s grooming offering products that help Men feel self-assured, create a lasting impression, achieve more & become appealing to senses for those around them to help them BE BOLD and providing with them with confidence to Change The Game.