BOLD, Pakistan’s first ever gas free body spray with up to 3x more liquid content, introduced a pioneering platform to celebrate the achievements of Pakistani men. In 2017, the BOLD Men Awards debuted on a national scale, engaging audiences through BOLD’s official Facebook page.

The initiative allowed viewers to vote for their favorite nominees, making the winners a true reflection of public choice. Designed to honor and recognize men who made Pakistan proud, the BOLD Men Awards became the only platform dedicated to celebrating individuals from diverse fields, including sports, news, comedy, and other unsung categories.With this initiative, Bold redefined recognition, paying tribute to those who inspired change and set new benchmarks in their respective industries.