The Bold Way

At Hilal Group, our actions and ambitions are deeply rooted in a set of unwavering core values that define who we are and how we operate.

Hilal Care (Pvt.) Ltd., a proud member of the Hilal Group, was established in 2016 with a bold mission to deliver innovative, high-quality solutions in the personal and Home care categories. Today, we proudly manage a growing portfolio of trusted brands, including Bold, Elaine, Scrub Shine, and Siena.

In partnership with leading institutions such as PCSIR, IAC, and HEJ, we uphold strict quality standards to ensure consistency and excellence in every product.

What truly sets us apart is not just what we create, but how and why we create it. Our foundation is guided by the following principles:

• Teamwork
• Quality
• Innovation
• Integrity
• Respect
• People Development

Together, these values drive our purpose, fuel our progress, and keep us relevant in a constantly evolving world.