In 2017–18, the Bold Men Awards launched as a platform dedicated to recognizing charismatic and talented individuals who made Pakistan proud through their dedication and achievements. Following its immense success, the awards returned in 2019, engaging audiences nationwide through Bold’s meta page, where viewers voted for their favorite nominees, making it a true celebration of excellence.

Bold® Body Spray introduced a groundbreaking gas-free formulation, setting a new benchmark in men’s grooming. With a higher concentration of long-lasting fragrances, selected through extensive research, Bold® quickly became Pakistan’s leading gas-free body spray, offering a dual-use formula suitable for both body and clothing.

Staying true to its vision of redefining men’s grooming, Bold expanded its product line to include advanced skincare solutions. The launch of Bold Insta White Fairness Cream™ introduced an insta white peptide formula designed to instantly brighten the skin tone and reduce dark spots. Complementing this innovation, Bold Face Wash was introduced in three powerful variants: Insta White™ for brightening, Hydra Boost™ for deep cleansing, and Oil Control for acne prevention.

From transforming men’s grooming with long-lasting fragrances to pioneering skincare solutions, Bold empowered men to feel confident, stand out, and own their presence. With every product, Bold ensured that confidence wasn’t a lifestyle—it was a statement.